well, thanks to moore's law, which is the law that drives everything in technology about making every 18 months becomes twice as powerful and half as expensive -- >> rose: the processing in computers and everything else. >> everything becomes cheaper over time. like if you made an automobile it would only cost ten cents today. but the notion is that now we've gone -- we've put the means production in the hands of the consumers and that means that they literally no longer need media companies or big companies. if they have something to say or something they want to create and it basically says people like you who have an audience, who have a brand, no matter how large or small can reach that brand in a way you never could before. you don't need someone else's permission. you don't need to observe the seven words no one can say on television. you can have whatever programming you wish. this is likely, i think, to result in some really important improvements in daily life for all of us. i think it will be transformational in education because essentially this notion that we're going to d